Milan, Italy
Mission Title: Miami Indie Rock Festival
Mission By: Stefania Mapelli
Mission Finished on Date: 06-06-2008
SCRIPT
- Go to Magnolia and watch the Miami shows.
- Record the atmosphere, the location, focusing on fashion and subcultural details, but also on the diversity of the crowd.
- Catch some footage of the different bands playing.
- Talk to people and ask them about their musical taste. Ask them about the Milanese musical offerings, and what do they think about it.
- Most importantly record moments of distinct Milanese and Italian indie style, as many different examples, from frangetta to an indie bella figura.
TRAVEL BAG
Can music and subculture give a place a style connotation?
The indie imaginary is about holding sweaty hands and pogoing to unknown bands, while the pins on your thriftstore coat lapels jingle jangle to the music. This scene could happen in LA or New York, but in Milan the girl wears a frangetta and the boy is a lazy intellectual, both sporting oversized Rayban Wayfarers. The Rockit guys, who orchestrate Miami, have been struggling to spread and promote independent Italian music for a decade now, through their magazine, website, and this festival. Miami (which translates to: Do you love me?) attempts to create the perfect environment for summer lovin’: the indie kids can dance, insensitive to mosquitos bites, in the open spaces of Circolo Magnolia, which sits in the roundabouts of the former seaplane landing site of Idroscalo, on the edge of Milan.
Many are indie kids and hipsters, new wavers and ironic electro freaks, and in this festival and this place they form a momentary cultural node, creating a space for the promotion of not only homegrown acts that may find it hard to get a foothold internationally, but also a homegrown scene. Though the scene has ties to international indie rock, it also has a particular identity special to Milan and Italy.
Mission Report
When we asked her to write a report for us, Stefania Mapelli answered: "I don't really like writing".
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